The Unfortunate Prevalence of Cosmetic Surgery - 1960 Words

Cosmetic Surgery Today Flipping through the pages of Vogues latest edition, 23 year-old Susan seems quite upset. She struggles with the thought of lacking the perfect body and delicate features in order to be considered attractive. Surprisingly, Susan is not alone in this kind of an internal struggle. In contemporary society, every other woman aspires to have the lips of Angelina Jolie and the perfect jaw line of Keira Knightley. Society today looks down upon individuals that do not fit in, whether in terms of body shape or facial attractiveness. This forces them to consider the option of ordering beauty. Since cosmetic surgery is no longer a social taboo in America given its widespread popularity, more people are promoting it which†¦show more content†¦Objectification of Women Ironically speaking, a lot has been talked about the liberation of women and their rights but the idea of cosmetic surgery is pushing women again down the road of being subservient to men and society who solely represent objects of beauty to be admired and made use of. Henderson-King (2005) points out that many women aspire to conform to societys blueprint of beauty, believe themselves to be objects of admiration, and thus view themselves through others perspectives. Moreover, beauty pageants are one of the major culprits in the objectification of women because they judge women primarily based on physical appearance, ignoring aspects such as intelligence and talent. This negatively influences female viewers who receive the same message. A survey conducted at AUS with only women being part of the sample, indicated that 57% believed that they could have been better-looking, following which 46.3% said that it was the media that was influencing them to undergo surgery. Furthermore, like beauty pageants, this pressure to conform to standard prototypes of beauty has transformed previously intellectual shows into a mere display of sensuality. When host Van Susteren of talk-show On the Record shifted from Fox to CNN in 2002, she shocked viewers with a radical makeover via a seriesShow MoreRelatedHow Did You Feel After Learning That Your Son Was Affected By Spina Bifida?3796 Words   |  16 Pages just because it was normal for every other human to have it, I wouldn’t necessarily wish to be fully abled in this way. Whereas a normal person with the use of telepathy may pity a child who was born without it, thinking perhaps that they are unfortunate. This links back to the general outline of a disabled fetus’s quality of life and how it is not just as simple as aborting or keeping the baby, in fact the complexities are endless. Laura Jenkyns introduced an important issue during my interviewRead MoreAustralian Institute Of Health And Welfare2029 Words   |  9 Pagesspent an estimated $140.2 billion on healthcare, accounting for approximately 9.5% of the gross domestic product (AIHW, 2014). Australia has seen substantial growth in the cost of healthcare over the last decade due to an aging population, increased prevalence of chorionic conditions, changes in personal incomes, technology, and other economic trends (AIHW, 2014). Government sources account for the bulk of all healthcare funding, with the Australian Government contributing 42.4%, and state and territoryRead More Gene Therapy Essay2620 Words   |  11 Pagesresulting from multigene defects, somatic gene therapy has been focusing on single-gene defects. It can be approximated that each person carries six defective genes; also, one in ten people have or will develop an inherited genetic disorder. The prevalence of disease caused by single-gene defects motivates a need for continued gene therapy research. There are 2,800 specific conditions known to be caused by mutations in just one of the patient’s genes (Thompson, 2003). Cystic fibrosis, HemophiliaRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesthe national economy? Arguments that the new migrants are different and less able to assimilate than those in earlier waves often point to the rise in transnational connections and ease of return travel, the expansion of dual citizenship, the prevalence of home-language media, stronger ethnic and racial differences, the emergence of segregated labor markets that block advancement, and the illegal status of many migrants.69 Most of these arguments rest on weak historical foundations. In nations Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesbullies are actually more likely to target their own sex, though to a less dramatic degree than female bullies do. Finally, it does appear that women are more adversely affected by bullying. A recent study of 183 victims of bullying found that the prevalence of trauma was higher for women (49 percent) than men (35 percent). The complexity of these relationships shows us that gaining a true understanding of organizational behavior phenomena often means understanding that the causes and consequences ofRead MoreFundamentals of Hrm263904 Words   |  1056 PagesBut it has become crystal clear to us that two things are common about a book’s preface. First, it’s usually written for the professor, especially one who’s considering selecting the book. Seco nd, students usually don’t read the preface. That’s unfortunate because it often includes information that students would find useful. As authors, we do listen to our customers. And many of ours have told us that they’d enjoy some input from us. So we’ve written this memo. Our purpose is to provide you withRead MoreDeveloping Management Skills404131 Words   |  1617 Pagescourses—while important—is not sufficient for management, career, or life success. Going into debt for a formal education or achieving an additional set of letters behind your name without also developing and improving your management skills will be an unfortunate lost opportunity. That is why we feel so strongly that in the management curriculum of universities, students should be exposed to a learning model such as the one we describe here. Our strong feelings, of course, are not based on blind optimism

Creon A Man Of The People - 868 Words

In Antigone by Sophocles, Creon appears to be a man of the people, but he reveals his true self as a merciless tyrant when Antigone buries her brother, Polynices. Creon declares that the state of Thebes has been disturbed by the death of Polynices and Eteocles as he reassures the citizens of Thebes that the country is safe again. Creon dictates that Eteocles, the patriot who defended the city, will be buried while Polynices, the traitor who fought against Thebes, will be left unburied. Creon explains to his citizens, â€Å"But whoever proves his loyalty to the state–/ I’ll prize that man in death as well as life† (234-235). Creon promises to reward citizens who are loyal and obedient to the state even after their death. At this point, Creon appears to use his power to bring the citizens of Thebes together as a state. However, after Creon discovers that Polynices has been buried, he is convinced that the citizens have betrayed him and demands that his guards find the criminal in one day. Creon shouts at his sentry, â€Å"I swear to Zeus as I still believe in Zeus, / if you don’t find the man who buried that corpse, / the very man, and produce him before my eyes, / simple death won’t be enough for you† (345-348). By swearing to Zeus, Creon attempts to assume the authority of the gods because he knows the citizens will respect Zeus even if they don’t respect his order. When Creon demands, â€Å"find the very man†, he forces the guards to fulfill his orders to save their lives. When CreonShow MoreRelatedWomen s Oppression Of Women1657 Words   |  7 Pagespowers, enslaving flightless and chirp less birds. Birds may be benevolent and gentle, yet they embody a power most ferocious amongst all creatures. Though, it is of no fascination as to why women, in being similar to birds, transform from powerful peoples to frail figures. The molestation of power from these birds is done by the hindering cage encompassing them. The thick bars of oppression slice the wings of the benevolent beings, strip the voice of the once vociferous, and above all destroy the benignRead MoreAntigone: Catharsis Analysis Essay1138 Words   |  5 PagesNumberless are the worlds wonders, but none More wonderful than man (Ode 1 1-2). Landscapes like the grand canyon, the wide expanse of oceans, weather, tall mountains are all magnificent features, but none as great as Man. Man is the only thing in this world, that has free will to think about anything or do anything whenever they want to. If one wants to dance, he or she is free to do so, if one wants to sing he or she can do so. Man can also feel emotions such as happiness, sadness, or even confusionRead MoreCreon as Tragic Hero1586 Words   |  7 PagesTragedy at its Finest In the Greek play Antigone, Creon and Antigone can both be claimed the title of Tragic Hero. Creon was made king when Oedipus Rex fled the kingship. Creon is the brother in law of Oedipus, and was giving the kingship only because Oedipus’s sons, Eteocles and Polyneices were killed trying to fight for the thrown. Antigone is Oedipus’s daughter and Creon’s niece. When it comes down to who the tragic hero is, Creon most definitely walks away with the title. A tragic heroRead MoreSophocles Antigone - The Tragic Hero1306 Words   |  6 Pagesdivine law versus man-made state laws. These are presented through the characters Antigone and Creon, respectively. According to Aristotle, a tragedy is defined as: â€Å"A hero destroyed by the excess of his virtues†. The dictionary definition of the word hero is â€Å"a person noted for courageous acts or nobility of character†. In aggreement with this definition, the hero in Sophocle’s Antigone would be the brave and loyal Antigone; so the opposing force and tragic hero would be Creon and he representsRead MoreTheme Of Self Image Of Creon And Okonkwo1009 Words   |  5 Pagesself-image of Creon and Okonkwo â€Å"He who wishes to be obeyed must know how to command-Niccolo Machiavelli†. In the novel â€Å"Things fall apart† by Chinua Achebe and the play â€Å"Antigone† by Sophocles, the leading men who rise to power try to fulfill their perceptions of leadership. In â€Å"Antigone† Creon the king becomes the ruler of Thebes after his two nephews killed each other at battle; he must try to civilize his nation and act in the image of a true leader. Okonkwo starts of respectable man who plans onRead MoreAntigone Role of Women1366 Words   |  6 Pagespolitics let alone vote. They would have to stay inside their house unless it was a festival and be accompanied by a guardian. For Sophocles to have a bold resilient character such as Antigone, many people at the time were most likely astonish by Antigone behavior and her resistant to powerful men such as Creon. Antigone went against want society thought she should act. Antigone was determined to obey the law of t he gods regardless of the consequences she would face including death. â€Å"I’ll still bury himRead More Oedipus and Creon in Sophocles Oedipus the King Essay1128 Words   |  5 PagesOedipus and Creon in Sophocles Oedipus the King   Ã‚  Ã‚  Ã‚  Ã‚  At first glance, Oedipus and Creon are two very different people. But as time progresses their personalities and even their fates grow more and more similar. In Sophocles’s play â€Å"Oedipus the King†, Oedipus and Creon are two completely opposite people. Oedipus is brash and thoughtless, whilst Creon is wise and prudent. In â€Å"Oedipus the King†, Oedipus effectively portrays the idea of the classic â€Å"flawed hero†. He becomes arrogant and brash.Read MoreEssay on Oedipus Versus Creon1141 Words   |  5 PagesOedipus Versus Creon At first glance, Oedipus and Creon are two very different people. But as time progresses their personalities and even their fates grow more and more similar. In Sophocless play Oedipus the King, Oedipus and Creon are two completely opposite people. Oedipus is brash and thoughtless, whilst Creon is wise and prudent. In Oedipus the King, Oedipus effectively portrays the idea of the classic flawed hero. He becomes arrogant and brash. He accuses Creon and Tiresias ofRead MoreCreons Role of King and His Responsibilities1273 Words   |  6 Pagesresponsibility to the people and because of the effects of the position on the kings character. Creon reveals such ambivalent thoughts towards the kingship in his speech defending himself from Oedipuss conspiracy accusation in Oedipus the King; these ambivalent thoughts reveal much about the nature of the kingship, especially in conjunction with Creons later actions in Antigone. In attempting to refute Oedipuss assertion that Creon has taken part in a conspiracy to obtain the kingship, Creon evaluatesRead More Antigone Essay examples1465 Words   |  6 Pages One commentator has argued in quot;Antigonequot; that Antigones quot;view of what is right is as twisted as that of Creon.quot; Although I do not believe that either Antigones or Creons view is quot;twisted,quot; I do believe that their fate is a direct result of their extreme pride and stubbornness. In quot;Antigone,quot; Sophocles examines the conflict between the requirements of human and divine law that is centered on the burial of Polynices, Antigones brother and Creons nephew

Business Research Proposal Culture in a Company

Question: Discuss about the Business Research Proposal for Culture in a Company. Answer: Introduction The word culture can be defined in many ways, however, the definition depends on what the person is defining such as culture in a company or branch or country. According to the anthropologists of Australia, culture can be defined as everything that a human acts, thinks and owns. This is inclusive of thinking, pattern and things. According to Rugman and Hodgett culture means acquired knowledge that people use to explain and understand and generate social behavior. This means that members of a society, organization and group can share culture. It has been surveyed that the Australians make a consumption of three kilograms coffee per year, which is higher marginally than the tea-obsessed territory of United Kingdom. The annual consumption of Australia lags behind the consumption of New Zealand where the consumption is 3.4 Kilograms and lags behind the tea consumption rate of Japan and United States where the rate of consumption is 3.3 kilogram and 4.2 Kilograms respectively (Hawthorne, 2016). The literature review shall contain a detailed account of the existing and developing coffee culture in Australia. History of Coffee Culture in Australia The affinity of the Australians towards coffee emerged around the middle of the 20th century and for that, the credit goes to the espresso cafes that are independent in the territory of Melbourne. A greater number of Greeks and Italians made the migration to Melbourne and Australia after the Second World War (McCants Anne, 2008). The Australian Italians made the migration to Melbourne between the period of 1880 and 1924 that followed the development of piston-driven machine that is espresso, by Achille Gaggia in the year of 1945. The coffee culture in Australia bloomed in the territory of Melbourne in the year of 1956 when Australia hosted the Olympic Games. It is generally believed that the Italians made the introduction of espresso shots in Australia that served and made the introduction of the coffee culture in Australia (Dykins, 2013). New Wave of Culture of Coffee in Australia In the coffee culture of Australia, several new dimensions emerged recently. The reason for the growth of this concept is because the competition between the coffee sellers are getting tough. Recently, New Zealand and Australia has proven their power in relation to coffee. In the year of 2015, as per the demand of the majority of the population, Starbucks engaged into the launching of the version of Australian coffee that is the drink based on espresso, which is flat white having two ristretto shot along with little art and whole milk steamed. In Australia, the new habits of the people towards the consumption of coffee are also a new dimension of coffee culture. The Australian people were inclined to coffee in the earlier days and that demand for coffee has increased in the recent times significantly. The service model of Chainlet is based upon the cafes that render the definition of the excellent scene of coffee. In simpler terms it means along with having great version of coffee, a person could also come for having brekkie, which means breakfast. The table services that are rendered by Stowaway and Bluestone Lane are confusion sometimes to the customers regarding the fact whether the shop is a dinner or restaurant or coffee shop (Cafes coffee shops in Australia2011). Growing Rate of Coffee in Australia: In the streets of Melbourne and Sydney, the people can get the sight of better quality machines that are espresso in majority part of those streets. By getting such view, it is evident that the coffee culture possesses a long path to travel in the territory of Australia. There is a tremendous capacity that is borne by Australia for the growth of coffee culture in future (Gibbs Worth, 2012). Keeping the growth rate of coffee in mind in the future, the owners of the coffee shops in Australia are planning to make the launching of their own brands that is related to coffee. It is evident that the Australians consider coffee culture very seriously. However, it is evident that Starbucks that dominates the business of coffee all over the world, but failed to take the hold of the Australian market. It is evident from the fact that Starbucks made the opening of 84 locations of coffee in Australia in 2008, out of which 61 were closed down (Janssens et al., 2012). The reason for this fall down is that the coffee that is rendered by the little coffee cafes in Australia are very good and Starbucks could not compete with them. Changes in Coffee Culture of Australia: The first espresso bar came to Australia in the 40th but the real rise of coffee came in the year 1993 approximately when the first coffee shop was opened in Sydney. Today Sydney has more than 100 coffee shops and the most popular coffee in Australia is espresso. The traditional Australian grounded coffee is already popular in the Australian coffee shops. The caffe latte has also become a way of evaluating the worlds exchange rate that can be transferred into purchasing power. It is measured in a big cup of latte at Starbucks which now exists in over more than 40 countries of the world. In Australia, the most popular drink to order on a first date is cappuccino. This is the most popular drink in Australia. Emergence of New Brands of Australian Coffee: The Italian immigrant population influences the coffee culture of Australia. One of the best things that they bought with them is their love for coffee and one may find one of the best coffees in Sydney. Recently, there has been a boom of local cafes in the city. Some of the best coffee in the city is Campos Coffee, Toby Estate and Single Origin. Any caf that serves any of this brand then the person will surely get a good cup of coffee. However, due to the influence of Italian Coffee culture in Australia, Italian brands are also available in Australia such as Lavazza and Segafredo Zanetti. The coffee dcor of Australia is very popular as they were the ones who introduced the flat white to the mix of coffee before serving it to the customers. The sizes of coffee mugs in Australia depend on the preferences of the customers (Khamis, 2009). If a person orders for a tall skinny latte black in America then he will surely order a latte double shot in Australia. The barista may, on their own, customize the ordered coffee to doppio or a double shot; hence, if a person is a vivid coffee drinker, he or she should be specific about their preferences. Demand of Fair Trade: As per the recent trend that is noted amongst the Australians is that they are more focused towards fair work of the laborers as it was seen that they are mostly oppressed with the kind of working conditions that prevail in the coffee fields. The coffee lovers of Australia restrict themselves from having such coffee that come from laborers who are oppressed at the field. In Australia, coffee shops are opened based on fair trade and it was seen that the coffee lovers of Australia appreciate such coffee shops more. The primary dimension that emerged in the coffee culture of Australia is the recent time is the concept of fair trade in coffee culture (Barista: Hot drinks coffee culture, 2004). In 2006 many branded coffee was launched in Australia that was certified by fair trade. For example, in the year 2006 the formation of the Waynes coffee shop was the first shop that can be remembered as fair trade coffee shop in Australia. Increase in the competition: Today a coffee chain is visible at every place in Australia. This is because of the growing popularity of coffee in Australia. The coffee shop is well established in Australia and there is still scope of development of coffee in Australia. Many championships take place in Australia and this increases demand of coffee culture in Australia. Australian Coffee is the Best in the World: Australians consider themselves as serious coffee snobs. Australia is considered as a land of coffee obsessive and a country that is free to accept caffeinated cultural cringe. There is probably no other country, like Australia that is as serious and snobbish as they are for coffee. Australians do not follow any particular type of tradition for coffee culture, they follow coffee culture freely and they have explored from Italian coffee style until Vietnamese style coffee with sweet milk. Australians are non-judgmental about the style of drinking coffee as long as it tastes good. Australians can recognize bad coffee and this is the reason why Starbucks could not be very popular in Australia, as according to Australians it lacked in originality and taste. In all other countries, Starbucks was very popular and now it is considered as one of the biggest international chain in the world (Vaidhyanathan, 2007). Australians feel incredibly painful when it comes to coffee, like how an America n feels bad about lack of burgers and fries in Thailand, or tourists who are English by nationality but go to a Spanish restaurant for eating curry chips. The reason behind this is that when Australians travel, they expect the coffee to be as good as the homemade coffee (Watson Forrest, 2012). Conclusion: Conclusively, it may be stated that Australians are a firm believer of coffee culture and coffee ethics. They follow a typical structure and style for consumption of coffee. It is the obsession of Australians for coffee, which gives them a status of avid coffee drinker. Australians are termed as coffee connoisseurs; the reason behind this is that in Australia coffee is considered as something more than just a brew coupled with quality and quantity. Coffee has now become an important part of fashion, trend and other aspects in Australia. There is no fixed target group for assessing coffee culture in Australia, as the emerging coffee culture in Australia seems to be attracting target population of all kinds and of all ages. Reference List Barista: Hot drinks coffee culture. (2004).Barista, Cafes coffee shops in Australia(2011). Dykins, R. (2013). The bean scene: London's coffee culture is evolving so fast that our taste buds can barely keep up.Business Traveller,, 58. Gibbs, P., Worth, H. (2012). 'eat coffee candy and die': Sex, death and huli funerals.Sexual Health,9(5), 497-498. Hawthorne, M. (2016). Instant gratification - the myth of Australia's coffee culture. The Sydney Morning Herald. Janssens, C., Hammond, C., Hofman, B., Grabe, H. J., Hottenga, J. J., Kiemeney, B.. . kConFab Investigators. (2012;2011;). Genome-wide association analysis of coffee drinking suggests association with CYP1A1/CYP1A2 and NRCAM.Molecular Psychiatry,17(11), 1116-1129. doi:10.1038/mp.2011.101 Jolliffe, L. (2010).Coffee culture, destinations and tourism. GB: Channel View Books. Khamis, S. (2009). It only takes a jiffy to make: Nestl, australia and the convenience of instant coffee.Food, Culture Society,12(2). McCants, Anne. E.C (2008). Poor Consumers as Global Consumers : The diffusion of tea and coffee drinking in eighteen century. Economic History Review (vol1) p172-200 Tourism and cultural change: Coffee culture, destinations and tourism(2010). Channel View Publications. Vaidhyanathan, S. (2007). The anarchist in the coffee house: A brief consideration of local culture, the free culture movement, and prospects for a global public sphere.Law and Contemporary Problems,70(2), 205-210. Watson, A., Forrest, D. (2012). The bands culture in victoria, australia : Live music benefits career paths, employment and community.Australian Journal of Music Education,(2), 71-81.

The Coca Cola Company Public Relations Strategy

Table of Contents Introduction Coca Cola: a brief history and description Problems facing Coca Cola Coca Cola’s PR Strategy PR Strategy vs. Advertising Effectiveness of Coca Cola’s PR compared to PepsiCo References Introduction The Coca Cola Company is an international firm based in the United States and is one of the leading manufacturers of soft drinks and other related products. Based in Atlanta, Georgia, this company is best known for its legendary soft drink known worldwide as Coca Cola. For a century, this and other soft drinks have continued to be the best choice worldwide for billions of consumers.Advertising We will write a custom research paper sample on The Coca Cola Company Public Relations Strategy specifically for you for only $16.05 $11/page Learn More Coca Cola: a brief history and description Coca Cola’s history can be traced back to a man called Asa Candler, who bought a specific formula form a pharmacist named Smith Pemberton. Two years later, Asa founded his company and started production of soft drinks based on the formula he had bought. From then, the company grew to become the biggest producers of soft drinks with more than five hundred brands sold and consumed in more than two hundred nations worldwide. Although the company is said to be the biggest bottler of soft drinks, they do not bottle much. Instead, Coca Cola Company manufactures a syrup concentrate, which is bought by bottlers all over the world. This distribution system ensures the soft drink is bottled by these smaller firms according to the company’s standards and guidelines. Although this franchised method of distribution is the primary method of distribution, the mother company has a key bottler in America, Coca Cola Refreshments. In addition to soft drinks, which are Coca Cola’s primary products, the company also produces diet soft drinks. These are variations of the original soft drinks with improvements in nutritional value and reductions in sugar content. Saccharin replaced industrial sugar in 1963 so that the drinks could appeal to health conscious consumers. A major cause for concern was the inter product competition which saw some sales dwindle in some products in favor of others.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Coca Cola started diversifying its products during the First World War when ‘Fanta’ was introduced. During World War 1, the heads of Coca Cola in Nazi Germany decided to introduce a new soft drink into the market. Due to the ongoing war, America’s publicity in Germany was not acceptable. Therefore, he decided to use a new name and ‘Fanta’ was born. The product was successful and production continued even after the war. ’Sprite’ followed soon after. In the 1990’s, health concerns among consumers of so ft drinks forced their manufactures to consider altering the energy content of these products. ‘Minute Maid’ Juices, ‘PowerAde’ sports drinks, and a few flavored teas variants were Coca Cola’s initial reactions to this new interest. Although most of these new produ8cts were well received, some did not perform as well. An example of such was Coca Cola classic, dubbed C2. Coca Cola Company has been a successful firm for more than a century. This can be attributed partly to the nature of its products since soft drinks will always appeal to people. In addition to this, Coca Cola has one of the best advertisement and public relations programs in the world. The company’s products can be found on adverts in virtually every corner of the globe. This success has led to its support for a wide variety of sporting activities. Soccer, baseball, ice hockey, athletics and basketball are some of these sports where Coca Cola is involved (Bell, 2004). The compa ny is listed in the New York Stock Exchange, the SP 500 index and the Russell 1000 Growth Stock Index. As of 2010, company had an operating income of more than 8 billion US dollars with an asset base worth more than 72 billion US dollars. The current chair and chief executive is Muhtar Kent. This is particularly impressive for a company, which spends millions annually on lobbying and associated expenses. Competition between Coca Cola and its rival, PepsiCo has always been an enthralling affair. In 2008, PepsiCo acquired the majority share of a leading Russian juice company called Lebedyansky securing a firm foothold in the vast region. A year later, Coca Cola responded by purchasing Russia’s largest juice maker, Nidan Soki, a move which reduced PepsiCo’s influence in the region.Advertising We will write a custom research paper sample on The Coca Cola Company Public Relations Strategy specifically for you for only $16.05 $11/page Learn More While some saw Coca Cola’s move as retaliation, analysts viewed it as â€Å"a way to compete† (Ilya Plakhinas). Russia being a vast country with many people, presents a potentially lucrative market to anyone who secures the firmest foothold, which is essentially what both companies strive to do. President of the region, Ahmet Bozer, summarized his company’s actions as â€Å"a commitment to direct more investment in Russia.† Bozer’s comments are reflected by the fact that Coca Cola’s investment in Russia exceeds 2 billion US dollars, distributed over two decades of commitment to this lucrative market. One billion US dollars was earmarked for the same market as Coca Cola strives to inject more investment in Russia and the Eurasian market. Before the deal was finalized, Nidan’s projected earnings before taxation and amortization was about 45 million US dollars. For a company as large as Coca Cola to invest in a company this size, the ov erall benefits must have been identified as crucial. This is the case since the small company represents Coca Cola’s entry into the Russian market. So faithful was Coca Cola in the potential of Russia that they even to opt to pay off Nidan’s debts. Problems facing Coca Cola It being a producer of soft brinks and associated beverages, Coca Cola has always had the issue of environmental pollution and sustainability through recycling as areas of concern. This prompted it to take the unusual initiative of requesting retailers to return the special recyclable racks provided along with stocks. Earlier on, the company had started a program where retailers were provided with unique cardboard racks for use exclusively with Coca Cola products. The company identified the need to create such a program in order to establish synergy between Coca Cola and its distributors. The issue of environmental degradation has been one of considerable concern for the Coca Cola Company for a long time. This is due to nature of its primary products, which require attractive yet disposable packaging. While the company deviated from using glass as its primary packaging material in favor of aluminum and plastics, these present the problem of pollution.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This concern for the preservation of our environment has become a significant factor even in potential customers considering buying or not. The Hartman Group in the United States researched on this and concluded 70 percent of potential buyers consider sustainability. With this in mind, companies like Coca Cola have come up with initiatives to ensure they portray this â€Å"consideration for our environment as they go about their business activities† (Foust 2006). While Coca Cola works with retailers in United States, consumers have not been left out. The company started a recycling program for their soda can which saw the company recycle over 700 kilograms of aluminum cans in 2010. In addition to the massive savings incurred, the company is recognized as on with concerns for the environment. This boosts a company’s image since concerns about pollution are wide spread among consumers of these products manufactured by companies like Coca Cola. While companies like Coca C ola are always associated with positive results and things, sometimes they face scandals and libels, which tarnish their name and affect their image in society. Coca Cola has had its fair share of these and although most have been fought off and settled amicably, it is hard to pin point the culprit in any of them. It is however worth noting that Coca Cola Company is a large multinational, and will usually do anything possible to survive as has been demonstrated many a times. In 2006 and 2007, Coca Cola faced harsh action in the form of demonstrations in some university campuses due to allegations that it had facilitated the murder of eight employees in Colombia, and the unjust jailing of scores more on nonexistent charges. Trade union legend Ray Rogers started this wave of campus boycotts with a view to calling for justice. His actions led to the banning of Coca Cola products in some universities and demonstrations in others. While these actions seem to have noble intentions, the co mpany suffered unfavorable publicity and a tarnished reputation, which though negligible in fiscal terms, have a long lasting effect on image. Coca Cola’s PR Strategy In terms of public relations, Coca Cola has several opportunities. The first and perhaps most important is to global warming and environmental degradation. Bottled products account for a big portion of the effects of pollution since they are products, which require heavy industrial involvement in production. The recent moves by this great company to reduce its contribution to global warming have been received with admiration. This is because one cannot help but appreciate the concern for our environment from a company that operates more than two hundred thousand diesel vehicles in America alone. Rapid response to inquiries and public concern are an opportunity for Coca Cola to improve its public relations strategy. Since the company will always face scandalous investigations and accusations, handling these issue s in a timely fashion, and prudently will assist in their amicable settlement. Two such cases in which the company handled things in this fashion are that of ‘poison Coke’ in Belgium’, and the Indian bottling plant that polluted water in Plachimada, Kerali. Sustainability presents another avenue in which Coca Cola can improve its public relations strategy. Since most consumers have been found to consider the sustainability of a product’s manufacturer in their production processes, Coca Cola has taken advantage of this and started numerous programs aimed at increasing recycling. The fact that most of these organizations derive their raw materials from our planet is a cause for concern. With this in mind, Coca Cola should adopt even more measures to reduce their reliance on natural resources. Coca Cola Company’s overall public strategy is based on creating a source of enjoyable yet safe, distinct and good tasting drinks which appeal to all people rega rdless of age, gender, locality and affiliation. They have been successful in some respects at achieving this, but more needs to be done to address the issues of consumer perception of Coca Cola products and their impact on health. This has somewhat remained a gray area in its strife to remain significant to the health conscious who make up most of today’s consumer market. Coca Cola’s strategy in news media relations is geared towards the adoption of more friendly relations so that in times of crisis, these media houses take time to assess the credibility of any information they might come across before announcement. Since this is a big company, many are the times that scandals will be presented to news media organizations for announcement and dissemination. It would be in the company’s best interest to create a good rapport with them. In addition, they are the same people Coca Cola uses in advertisement. The target audiences are all potential consumers and exis ting ones with the channels used being television, videos, pictures and the internet. Coca Cola Company’s strategy for community relations is directed at creating a lasting relationship with the people who also form the consumer base of the company. The company aspires to ensure these communities fell cared for in all relevant aspects in this relationship, starting from quality of products, their integrity and safety and their overall impact on the nature as outlined in its mission to conserve the environment. In doing this, media has been used since there is no specific target in matters concerning our environment. Concerning the company’s public relation’s strategy on government relations, Coca Cola strives to work more closely with the existing authorities of all markets and their governments in order to ensure there is beneficial coexistence. The implementation of such entails advertisements tailor made to lubricate relations between Coca Cola and the govern ments of these specific areas. In crisis management, Coca Cola needs to do a lot more since there are many instances where the company has handled these badly. The manner in which you handle a crisis determines its outcome. In India’s case of contaminated drinks, the company acted in a very ignorant manner from the very start. Instead, they should have reassured the government, stakeholders and especially consumers by carrying out an open inquiry and investigating the matter openly. India’s perception of Coca Cola and its products would have been different had the management chosen to use the media to reassure all stakeholders. Coca Cola’s employee communication strategy is aimed at ensuring the company’s most valuable assets are well catered for. This is being done by clearing all communication lines between them and management so they do not feel left out or ignored. To achieve this, company has adopted social media and other similar communication avenu es. They come in the form of company forums and websites. Coca Cola can benefit immensely from forming another crisis management strategy since the current one is not working. Its effectiveness has not been identified in any of the crisis Coca Cola has found itself facing. Using an example of the incident in India, where contaminated products were discovered, the company’s image would have suffered less damage had those responsible for that crisis handled it better. Instead of implementing damage control measures, they cultivated doubt in the findings and its evidence. Concerning its strategy on government relations, Coca Cola should strengthen, existing ties by avoiding the embarrassment of denial incase of any scandal. The company’s relationship with the Belgian government suffered slightly as compared to that with the Indians since, in the former case, no denial was done, as was the case in the later. Instead, Coca Cola focused with reassuring its stakeholders while carrying out independent investigations and liaising with local authorities. This led to contempt between those involved and Coca Cola’s loss of the Indian market. In respect of what happened in Colombia, this company needs to address the issue of employee communication. When an organization has poor communication lines, external influence from extremists and rogue trade unions becomes a real threat. Although the country was undergoing civil wars, had the company invested more in ensuring proper communication, maybe no employee would have died. PR Strategy vs. Advertising In advertising, Coca Cola uses a range of methods all designed to ensure potential customers are informed of the existence of this great product. The most widely used of these is television adverts. Since this is one of the most widely available forms of leisure, the company has invested a lot of resources to ensure that any country with a television network runs its advertisement. This is consistent with i ts public relations policy of educating as many of the masses as possible about its products. Print media follows television as the second most popular means of accessing information for potential consumers. With this in mind, Coca Cola has dedicated a lot of resources in ensuring its full range of products are advertised in news papers, magazines and other periodicals as well as in books. This is in line with its public relations policies of availing information to as many as possible and obtaining feedback in the form of complaints and complements. The internet is penetrating society very fast. This is why Coca Cola has recently resulted to using adverts within websites so that as people navigate through them, they should across these adverts. Although the internet is yet to reach many parts of Africa, this does not mean people cannot see these advertisements. Many cell phone service providers have incorporated internet services into their package. While this works well for the co mpany, it can be used maliciously against the same. Here, anti-Coca Cola propagandists use this resource to spread their myths. Billboards and other forms of signage play an important role in Coca Cola’s advertisement campaigns. They are a major form of advertisement especially within towns, meaning that their message reaches many people since they are usually large and are placed at strategic positions. Their use is consistent with the company’s public relations policy of reaching out to as many of its consumers using the most effective means (Kotler, 2006). Point of sale advertisements in the form of stickers and stamps are another means through which the company seeks to advertise itself. Within most stores, supermarkets and shops, Coca Cola products are visible in the distinct red color that has come to be synonymous with the drink. Other Coca Cola products are also represented in their respective colors, such as green standing for Sprite and Orange for Fanta. Prom otions are another method the company utilizes to advertise itself. The most common of these is in restaurants where Coca Cola drinks are offered ‘free’ along with other food products the eatery serves. McDonald’s offer of a ‘free’ coke for every burger is a good example of this. In addition, it should be noted that in choosing which product to partner with, compatibility of the products involved is crucial. This is the reason why such promotions are only carried out with products of a similar nature. Effectiveness of Coca Cola’s PR compared to PepsiCo A comparison between Coca Cola Company and its greatest rival PepsiCo reveals interesting facts about how both treat marketing. From a web-marketing standpoint, both companies definitely have good websites but they are different in their content. While competitors copy their rivals, the two choose to do this differently. Coca Cola Company’s website directs one straight to other informativ e links and websites. PepsiCo’s websites on the other hand, opens with an animation of a glass being filled with the drink. The Coca Cola website does not offer a prospective customer chances to win gifts like the PepsiCo one where one has the chance to win tickets to an American football game or a car. The two websites treat one differently since one assumes a person is looking for information while the other assumes you would be seeking information and the chance to win a gift. These differences might assist the respective companies boost their images. If one were looking for information about PepsiCo products, their search would be a bit problematic since it is biased to displaying promotional information. This is however not the case in the Coca Cola one where emphasis is given to product information as opposed to promotional services and opportunities. This clearly demonstrates a difference in the opinion between the two soft drink giants concerning information seeking h abits of consumers. While the above are differences in the two companies marketing policies focused on web marketing, similarities are also present. One is quick to notice how both have chosen bright colors in their websites. Seemingly, both companies know the importance of using catchy color schemes on websites adverts in order to attract attention and effectively advertise ones products. PepsiCo uses blue while Coca Cola chooses to stick with red. Websites can be used as information gathering tools, and both websites exhibit knowledge of this due to the information they have on their footers relating to the total number of visitors to their websites. This also means that feedback is collected in both websites since there are contact boxes where this is collected. In addition, the companies might use these figures to plan marketing strategies. Customer relations and their management is a vital aspect to consider when advertising or marketing your products. Both PepsiCo and Coca Col a Company exhibit knowledge of this since contact aids such as email address, physical address and telephone contacts are provided. The presence of these details means both companies value their consumers and would like to hear from them, or assist in case it is necessary. Forging lasting relations is crucial in boosting corporate image and boosting profitability. According to Kotler, â€Å"consumers categorize products and internalize them in their minds†. This is what both companies have used to their advantage by clarifying them and terming them as superiorities. When a consumer notices a company which puts their ‘categories’ into consideration, they opt for that. These differences might be a small as size or coloring but they can be the deciding factor for a consumer. Physically, Coca Cola has remained the same for a long time. The company chose to stick with the original style in styling the logo since they believe change might not work for them. PepsiCo on the other hand are a dynamic lot with their product having undergone many changes over the years. This shows a belief in the changes that society itself undergoes and the dynamic nature associated with such goods. Another distinct difference between the two is their choice of icon in marketing. Coca Cola Company uses a bottle, which has been the icon of the company for a long time. This dates back from the late 1800’s, when the first symbols were forwardefd for use as the company icon. PepsiCo has no distinct icon that can be termed as its marketing symbol. Coca Cola Company bought Columbia pictures, a motion picture company, to bolster its advertising campaigns making them more personalized and cheaper to produce. This advertising strategy worked quite well until Columbia pictures stated incurring losses prompting its parent company to sell it off. PepsiCo never bought a film Company to better its marketing efforts but still went on to become a stiff competitor to Coca Cola. In their advertising activities and public relations, PepsiCo have found themselves in positions where under hand activities were the only solution. They used such in the form of ridiculing advertisements and tasting competitions. Coca Cola on the other hand have always relied on the good name their brand enjoys and popularity of their soft drinks, never on shadow tactics. This ensures their continued success in this industry. In running their ‘Coke side of life† advertisement campaign, Coca Cola came across as an original as was reported in a survey that followed its launch. PepsiCo failed in their use of an attractive woman, which came across as being a bit common. Had they chosen another plot in their ‘Max your life’ campaign, maybe revenues would have soared over Coca Cola’s. This strategy of Coca Cola, where they use catchy yet original advertisements, has seen them surpass their rival often. During occasions where major sports are taking place, both countries usually choose different strategies to market themselves. During the 2006 soccer world cup, for example, PepsiCo chose to use a soccer star in their campaign. On the other hand, Coca Cola, decided to utilize a new bottle design in order to boost consumption of their soft drinks during this important affair. While both companies have a strong presence in sponsoring sports and games, PepsiCo exhibits some sought of bias in their sponsorship deals. Coca Cola on the other hand have completely diversified their deals to incorporate both genders in many parts of the world participating in various disciplines. A few notable examples that come to mind with respect to Coca Cola are the 2002 and 2006 FIFA World Cups, the FIFA Women’s World Cups in 1993 and 2003 and the FIFA U-17 Championships in 2005. In conclusion, Coca Cola has identified China as the focus of its future expansion and growth plans. With a population exceeding 1 billion, and the fact that it is one of the fastest rising economies in the world, mean that many international companies have intentions of permeating this potentially lucrative market. Coca Cola already has three plants and has earmarked additional 2billion US dollars for investment in Chi. References Bell, L. (2004).The Story of Coca-Cola Built for success. New York, NY: Black Rabbit Books Foust, D., Smith, G., Woyke, E. (2006). Killer Coke or Innocent Abroad? New York, NY: Business Week. Kotler, P. (2006).Principles of Marketing. New York, NY: Prentice Hall. This research paper on The Coca Cola Company Public Relations Strategy was written and submitted by user Maxim Casey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.